Organic search results drive over 50% of all website traffic today, so more businesses are looking at SEO and management to grow their revenue and company.
This post will help you get started in SEO.
A common question about SEO and SEO management that people have is "What do SEO managers do?".
Continue reading for the answer to that question.
What is SEO?
Search engine optimization improves your visibility on relevant search engine results pages. It's an umbrella that includes strategies that can increase your visibility. This can lead to increased website traffic.
SEO is slower than other digital marketing strategies like PPC advertising. It takes time (sometimes many months) to produce results.
However, these results are often well worth the wait.
What is SEO Management?
SEO management refers to the management of your SEO strategy by your company or agency. Your agency or team develops, leads, and modifies your SEO strategy in order to maximize your results. This will help you achieve your sales and marketing goals.
Partnering with an agency may mean that your company will sign with a specialized agency such as a local SEO agency or full-service digital marketing agency.
Many internal marketing departments have multiple responsibilities, so it is common for businesses to hire professional SEO management services. According to a recent study, 55 percent of companies work with an SEO agency.
It doesn't matter if your company partners with an agency, or if you manage your SEO strategy in-house. Understanding SEO management is essential. This will help you build a foundation for a competitive strategy that drives revenue for your business.
Four Steps to Successful SEO Management
SEO management is essential if you are to develop a successful SEO strategy. Even if you work with an SEO agency like us it is helpful to learn how SEO management works.
These are the four steps to SEO management success:
1. Audience research
SEO companies that do well have a deep understanding of their target market. They have done extensive research to understand the needs of their target market and what they want from their product or service. They also understand the problems and questions that their target audience has.
SEO management is a business that requires you to get to know your target market.
Spend your time researching your market and answering the following questions:
What problems can my product or service help users solve?
What are the issues my target market has with other providers?
What demographic characteristics define my target audience's demographic profile? My target market needs to know where to go if they have questions or problems.
It is important to review your research, even if you already have marketing personas for your target audience. People change all the time. Your SEO strategy could be ruined if you use outdated marketing personas.
Once you have identified your audience, the next step is to analyze your competitors.
2. Competitor analysis
Competitor analysis is a great way to gain valuable insight and a core component of SEO management. You can make competitor analysis a part of your SEO plan, whether you are working with an agency or taking the initiative yourself.
It's useful to examine the following types of competitors:
Direct competition: These businesses are those you compete with online and offline. You likely already have a list of direct competitors. You now want to examine their online presence as well as their investment in SEO.
Indirect competition: These companies are those that compete in search results. Two manufacturing companies may be competing for the search term "local manufacturing company", even though they might produce different products.
You should also determine the company's SEO strategy as part of your competitor analysis. Sometimes, it may be the case that a direct competitor does not have an SEO strategy. Indirect competitors are able to help you in this situation as many of their high rankings in search results can be attributed to SEO.
The following information will help you learn more about the company's SEO strategy:
Profile for Backlink
Domain age
Optimization techniques
Traffic value
Targeted keywords
This step can be a daunting one for many businesses.
It is important to understand the basics of technical SEO if you are new to SEO. This is where the expertise and experience of an SEO agency can be invaluable.
Agencies have access to many tools that can help us streamline the process. Compared to this, your team's ability to manage their own SEO (and the budgets of other departments) can be limited. These restrictions can have an impact on the quality of competitor analysis and can affect your SEO strategy.
3. Optimizing Websites
Your company will need to research your market and the top competitors before you can start optimizing your website for search. This can be a slow process so set realistic goals and checkpoints.
If you have 25 pages on your website, your team may not be able to optimize them all in one month. This means you have extra responsibilities. However, a website SEO copywriting service can help you solve this problem.
You need to keep in mind that the results take some time. Publish your optimized content earlier to see the results.
Optimize your content internally by focusing on a few keywords in specific places:
Title tag: Search results will display a title tag. This is the title of your page. It should grab readers' attention and encourage them to click on your site. The targeted keyword should be used in your title tag.
Meta description: A meta description also appears in search results. This is the description of your page. It expands on your title to encourage users to visit your site. Your meta description should include your related keywords and targeted keywords, just like your title tag.
Headings: Your headings will display on your page. They will divide your content into sections. Your keywords should be used throughout your headings for the best results.
Images: Every page should have helpful images. Images will improve your page's readability and help readers understand complex topics. If it makes sense, the image filename and image alt text should include your keyword.
Content: The content of your page provides information to readers, including answers to product questions and overviews about services. It's important to include keywords in your paragraphs for easy reading.
It is essential that your SEO team follows best practices when optimizing your content. This means avoiding keyword-stuffing and other illegal tactics that could prevent your business from ranking high in search results.
4. Monthly reporting
SEO, like other digital marketing strategies, uses data. You can measure the performance of your SEO strategy using data from your site. You can also identify areas for improvement and make data-backed decisions about your next move.
Even if your SEO management is done in-house, it's important to have a regular schedule to monitor and measure the performance of your strategy. Many businesses use a monthly schedule as a standard.
Consider the following areas as part of your monthly reporting:
Organic traffic
Search results rankings
Backlinks
Conversions
To monitor your progress, you can use tools such as Google Analytics and Google Search Engine.
It may be difficult to track all the results of your SEO strategy depending on your business.
This problem can be solved by professional SEO management.
Reporting should be part of your SEO management. It can help you improve your strategy and show value to decision-makers at your company.
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